For any Bali villas business to thrive, it needs a constant stream of new guests choosing to rent and how that flow is maintained is with the effective marketing of the villa.
Marketing Bali villas for rent can be done in several ways, but the main way is to have your Bali villa listed on travel and holiday websites, especially those which promote rentals.
Whilst many Bali villa owners invest heavily in their marketing and promotions, their listings often fail to convert due to the listing being poor, especially its text. In marketing lingo, this text is called the copy, which is derived from the term sales copy.
Sales copy is any text which is designed to solicit an action by the person reading it, with one of the main desired actions being a sale.
It follows that if the copy in your landing is sub-standard then its conversion rate is going to be poor, meaning, no matter how awesome your villa is, it will not be enough to convince those reading the listing to proceed and take the next course of action, which is to rent it.
To help any Bali villa owners who feel their listings are not performing as well as they would like them to, we have outlined five steps that you can take to reverse that problem and ensure your listings, and specifically, the copy within them, do convert well.
Get Feedback From Guests: One of the best sources of ideas for what to include in your listings is previous guests.
Follow up with them and either ask them directly or use a survey, to ascertain what it was they loved about staying in your villa.
It could alert you to positives about your villa that you have not previously included in your listings.
Focus On Benefits, Not Features: The biggest mistake made in Bali villa listings is that their owners talk about the features of the villa rather than the benefits that guests will enjoy.
An example is to write ” has an outdoor pool”, to which the response is likely to be “So what?”.
A much better listing would have “Your family can have hours of fun and cool off on those hot dunny days in their own private and luxurious swimming pool”. Which do you think will appeal more?
Study Your Competition’s Listings: A great way to get ideas for improving your listings is to read your competition’s.
When you do, have the mindset of a tourist looking for a rental villa and see which ones appeal to you.
Do not copy directly, but use them as inspiration for creating better listings for your villa.
Augment Your Listings With Awesome Photos: In those listings which have photographs, they must be the best possible images.
Use a decent camera, take photos from a variety of angles, take both day and night time photos, and have people in some of the photographs so that potential guests can visualise themselves being there.
Hire A Professional Copywriter: If you are truly struggling to create awesome listings then you can do what many business owners do and that is hiring a professional copywriter.
These are skilled writers who know exactly how to use the written word to create emotions in those who are reading those words, which then induces them into taking the desired action.
The return on investment in hiring a copywriter can be huge when your listings’ conversion rate soars upwards.
